DRI showcases new Active Taillight system at Automotive Testing Expo North America 2025 

We are excited to make our return to the Automotive Testing Expo North America 2025 in Novi, Michigan. Find us at booth 12000, alongside our fellow AB Dynamics Group companies:  AB Dynamics, VTS, BOLAB and rFpro. 

New active taillight system for Euro NCAP Global Vehicle Target 

Making its debut at the show, our new active taillight system for the Soft Car 360© is designed to enhance the development and testing of camera-based ADAS systems. By simulating realistic brake lights and turn signals, it helps create a more dependable environment for evaluating driver assistance technologies. 

The system integrates seamlessly into the Soft Car 360’s design using an alternative rear skin with LED lights installed in specially designed pockets. It continues the design philosophy of the Soft Car – minimizing impact on test vehicles during collision with its flexible, durable LED lights and a weight-optimized system with custom protective cases for the battery and associated electronics.  

Event details 

  • Date: October 21–23, 2025 
  • Location: Suburban Collection Showplace, Novi, Michigan 
  • Booth: 12000 

Visit us at Booth 12000 

We invite you to stop by and explore how our solutions can support your ADAS and AV testing programs. Whether you're developing new vehicle safety features or enhancing autonomous system performance, our team is here to help you reach your goals.  

Join us at the AB Dynamics Open House 

In addition to the Testing Expo, we will be joining AB Dynamics at their Open House in Wixom office on October 22. Our full Soft Target 360 family will be on display along with live demonstrations that highlight the capabilities of our advanced testing solutions. 

We hope to see you there!